Todd Snyder x Lagavulin: Inside the Time & Craft Collection

Todd Snyder x Lagavulin

Todd Snyder is marking 15 years of his eponymous menswear label with a new partner: Lagavulin, the Islay distillery that has been distilling peated single malt on Scotland's west coast since 1816. Together they have built The Time & Craft Collection, a capsule collection built around a shared idea: that the best things, in whisky and in clothing, are made slowly and made to last.

The collection launches October 8, 2026, online and in select Todd Snyder stores.

Design and Presentation

The Time & Craft campaign is fronted by actor Ben Ahlers, known for his role in HBO's The Gilded Age, with the two reportedly bonding over shared roots in Iowa. Styled by Jim Moore and photographed by Boo George, the campaign was filmed on location at Lagavulin's distillery on Islay's south coast, grounding the collection in the place its whisky comes from rather than treating Scotland as a backdrop.

The confirmed centerpiece of the capsule is a suede stable jacket, which Ahlers has described as feeling "unmistakably Todd Snyder, but has this real piece of Scottish craft built into it," pairing the label's American tailoring with materials and construction rooted in Scottish workwear tradition.

Two Legacies of Craft

Todd Snyder founded his label in New York in 2011, after roles designing outerwear at Ralph Lauren, directing menswear at Gap, and serving as senior vice president of menswear at J.Crew, where he created the Ludlow Suit. Since then, his eye for authentic materials and factories has become a signature, one GQ has credited with making him "the most influential menswear designer of his generation."

This is not his first pairing with a spirits brand, but it is his first with a Scotch single malt. In 2018, Todd Snyder partnered with The Balvenie on the Rare Craft Collection, a line of furniture and accessories, including a bar cart, snare drums, and dress shoes with heels, made from reclaimed Balvenie barrel wood. In 2020, he teamed up with Legent Bourbon on a limited run of 100 whiskey-hued Japanese selvedge denim jackets, later reissued in support of the Stop AAPI Hate coalition. Time & Craft extends that pattern to Islay, and to Lagavulin's particular version of craft: barley, peat smoke, and time in the cask, largely unchanged since the distillery's founding in 1816.

Release and Availability

The Time & Craft Collection launches October 8, 2026, both online and in select Todd Snyder stores. The launch coincides with Snyder's 15th anniversary celebration during New York Fashion Week, hosted at Baretto in New York City, with a performance by Matt Berninger of The National. Full pricing and the complete product range have not yet been published.

Frequently Asked Questions

What is the Todd Snyder x Lagavulin Time & Craft Collection?

It is a menswear capsule collection created by New York designer Todd Snyder in partnership with Lagavulin, the Islay single malt Scotch whisky distillery, marking Snyder's 15th anniversary in fashion.

When does the Time & Craft Collection launch?

The collection launches October 8, 2026.

Where can the collection be purchased?

It will be available online and in select Todd Snyder stores starting October 8, 2026.

Is this Todd Snyder's first collaboration with a whisky brand?

No. Todd Snyder previously partnered with The Balvenie on the Rare Craft Collection in 2018 and with Legent Bourbon on a limited-edition denim jacket in 2020. Time & Craft is his first collaboration with a Scotch single malt from Islay.

Who stars in the Time & Craft campaign?

Actor Ben Ahlers, known for his role in HBO's The Gilded Age, fronts the campaign, which was filmed at Lagavulin's distillery on Islay.