We Are Spiritory

We are revolutionizing the future of global spirits trade.

Spiritory is a unique, exchange-like platform that enables the trading of high-quality spirits at real market prices.

We seek a level playing field: therefore, our stock market approach is not only extremely transparent but also offers buyers and sellers the same conditions and opportunities.

Time is one of the most valuable resources we possess. Spiritory takes care of all time-consuming tasks, from product listings, photography, and descriptions to buyer and seller management. Users should focus on what matters most: trading.

Global counterfeits are a major concern for users, especially when buying and selling internationally. We have developed an authentication process that ensures every bottle sold is authentic.

The founders

Janis Wilzcura

Whisky investor and collector.
Former Head of Commercial Department
at Embracer Group, MBA
from Munich Business School.
Co-founder of the startup Uptea.

Clemens Bennier

Rum and beer enthusiast. Supports friends in brewing beer as a hobby.
Technical team leader and entrepreneur
in the field of IT, marketing & social media content creation.

The Beginning of a Truly Global Idea

Our story begins with motivation and a problem. When Janis Wilczura traveled to Japan in 2016, he remembered a friend telling him that Japanese whisky was a good investment opportunity. So, he tried it and bought an exclusive Japanese whisky bottle from a new brand, which he brought back to Germany.

Three years later, Janis was interested in buying a special Scotch malt but needed money to do so. Therefore, he wanted to sell the Japanese whisky bottle he had bought in Japan. At that moment, Janis realized he had no idea how to sell his bottle.

After countless hours of internet research, he discovered that there was no trading platform for the whisky asset class. Therefore, he tried to sell his bottle on the secondary market. But he immediately became frustrated: the first platform gave him unrealistic price feedback, the second platform left him with an endless amount of work, and the third platform only allowed trading within Germany. It was at this point that he realized that in a world where you could buy and sell stocks and cryptocurrencies within seconds, there was a lack of a platform for trading whiskey.

The idea for Spiritory was born. A true trading platform for premium spirits with a mission to provide a global audience with access to transparent pricing and performance data, as well as smart technology that makes trading as easy as possible.

At the beginning of 2022, Janis founded Spiritory GmbH together with Clemens.