Johnnie Walker Names BLACKPINK's ROSÉ as Brand Partner, Launching Her Black Label Highball in Seoul

A New Partner for Johnnie Walker

Johnnie Walker, the Scotch whisky brand owned by Diageo, has named ROSÉ as its new brand partner. The Grammy nominated artist is best known as a member of BLACKPINK and for her solo work, including the global hit APT. with Bruno Mars from her debut album rosie, released in December 2024.

The partnership centres on creativity and self expression, with ROSÉ bringing her personal style and perspective to projects across design, creativity and culture.

Launch at Bar 81 in Seoul

The collaboration launched on 26 October 2026 at Bar 81 in Signiel Seoul, the luxury hotel in Lotte World Tower, where ROSÉ presented her signature Twist of Something Highball, made with Johnnie Walker Black Label.

The drink will later be served at other bars in Seoul, including venues on the Asia's 50 Best Bars list and bars run by champions of World Class Korea, the bartending competition supported by Diageo. The recipe has not been published.

In Their Words

ROSÉ said: "I'm very excited to expand my creative journey with Johnnie Walker and explore new ways to bring different worlds together. As a brand that has remained iconic across generations, I'm honoured to bring something of my own to its evolving story."

Neil Shah, global brand director of Johnnie Walker, described ROSÉ as part of a new generation of fearlessly creative artists and said: "Her spirit of progress and self-expression is deeply connected to what Johnnie Walker stands for."

From Seoul to the World

After Seoul, the partnership is set to tour major Asian cities before expanding worldwide, with campaigns planned in Korea, Britain, Indonesia, China and other markets.

It follows Johnnie Walker's multi year partnership with Sabrina Carpenter, which brought her Go Go Highball and a limited edition Black Label bottle, listed on Spiritory as the Johnnie Walker 12 Years Old Black Label Sabrina Carpenter Edition. No special bottle has been announced for the partnership with ROSÉ so far.

The World's Best Selling Scotch

Johnnie Walker is the best selling Scotch whisky brand in the world, with annual sales of more than 22 million cases. Black Label, the 12 year old blend at the heart of the new highball, is listed on Spiritory as Johnnie Walker 12 Years Old Black Label.

Frequently Asked Questions

What is the Johnnie Walker and ROSÉ partnership?

Johnnie Walker has named ROSÉ of BLACKPINK as its new brand partner, with projects across design, creativity and culture and campaigns in Korea, Britain, Indonesia, China and other markets.

What is the Twist of Something Highball?

It is ROSÉ's signature highball made with Johnnie Walker Black Label, presented at Bar 81 in Signiel Seoul. The recipe has not been published.

Where can I try the drink?

It was launched at Bar 81 in Signiel Seoul and will later be served at other Seoul bars, including venues on the Asia's 50 Best Bars list and bars run by World Class Korea champions.

Is there a limited edition ROSÉ bottle?

Not so far. Unlike the earlier Sabrina Carpenter partnership, which included a limited edition Black Label bottle, no special bottle has been announced.