Jack Daniel's 10-Year Tennessee Whiskey Launches in Germany

Introduction & Overview

undefined represents a significant milestone for the Tennessee distillery, marking the first time in over a century that Jack Daniel’s has released a whiskey with an official age statement. First introduced in the USA in 2021, this 10-year-old expression is now available in Germany through Brown-Forman Deutschland as a limited annual edition. Aged for a full decade, it offers a rich reflection of the distillery’s heritage and commitment to craftsmanship, appealing both to collectors and dedicated whiskey enthusiasts.

Design & Presentation

The whiskey is presented in a 0.7-liter bottle housed in an exclusive gift box, emphasizing its premium positioning. This thoughtful packaging complements the product’s elevated status within the Jack Daniel’s portfolio, signaling its appeal as a special occasion bottling and collector’s item.

Maturation & Flavor Profile

Crafted from the brand’s trademark mash bill—80% corn, 12% malted barley, and 8% rye—this release matures for ten years in toasted and charred American white oak barrels. The dramatic temperature swings in the barrelhouses contribute to a complex flavor profile. At 48.5% ABV, the whiskey reveals deep brown hues with dominant aromas of oak, butterscotch, and tobacco, while tasting notes highlight fruit and cocoa nuances.

Master Blender’s Statement

Tanja Steffen, Marketing Director Brown-Forman DACH & Netherlands, remarks: “This release showcases what our distillery accomplishes at the highest level – and we are very excited to make it available in Germany for curious consumers, JACK enthusiasts, and all whiskey lovers who are seeing a JACK DANIEL’S Tennessee Whiskey with an age statement within our legendary brand family for the first time.”

Release & Availability

undefined is now available in Germany as a limited edition at an RRP of €119.99. The release is distributed through spirits specialty stores, beverage wholesalers, and e-commerce platforms, including the official Jack Daniel’s Shop. Brown-Forman plans to expand this annual limited edition series in the German market going forward, emphasizing the whiskey’s exclusivity and collectible value.