New Release: Foxes Bow 40% Missing

Foxes Bow Highlights Gender Imbalance with “40% Missing” Release

Foxes Bow Irish Whiskey marks International Women's Day with a striking bottling named Foxes Bow 40% Missing . This special edition draws attention to the underrepresentation of women in the whiskey industry by intentionally missing 40% of its liquid content—a direct statement on the power gap despite women making up a significant portion of whiskey drinkers. Bottled at 40% ABV, the release is both symbolic and a call for greater equality in whiskey culture.

Master Blender's Statement

Alice Carroll, Foxes Bow founder, explains the concept: “We reduced the whiskey in the bottle by 40% on purpose. It’s 40% less – because women still don’t get the same say in whiskey. We’re clearly here as drinkers. What’s missing is equal power.” She highlights that this imbalance is not only cultural but also a growth issue in the industry.

Release & Availability

Foxes Bow 40% Missing as part of Foxes Bow's International Women’s Day campaign. The bottle has a unique design featuring the deliberate absence of 40% of its whiskey volume, embodying an industry message. While no pricing or bottle count details were provided, this meaningful release is available through Spiritory for collectors and enthusiasts seeking both distinct taste and story.