Celebrity-backed Investment Round for Whisky & Spirits Marketplace Spiritory

Munich, January 27, 2026 – Spiritory, the leading premium marketplace for high-quality whisky and specialty spirits, announces the successful completion of a new round of financing. The new investors include whisky lover Michael Mittermeier, one of Germany's best-known comedians and entertainers. Michael Mittermeier is participating as part of a group of new and existing investors.

Spiritory is the online marketplace for true whisky lovers, collectors, and enthusiasts.

“I have been a passionate fan of high-quality whiskeys for many years,” says Michael Mittermeier. “With Spiritory, I have found a place where you can find inspiration, get a good overview, and meet like-minded people.”

The leading marketplace for premium whisky and spirits

Spiritory enables the quick and secure purchase and sale of premium spirits and makes the market more accessible, transparent, and easier for collectors and enthusiasts. Since its founding in 2022, the company has steadily developed into the leading platform, always offering users the best deals from retailers and thousands of private users from 11 European countries.

Thousands of bottles have now been uploaded to the portfolio function, which allows connoisseurs to manage their collections and view important key figures such as market values.

Founder and CEO statement

Founder and CEO Janis Wilczura highlights the strength of a coordinated group of investors:

“We are delighted about the new round of financing and the trust placed in us by existing and new investors. Having Michael on board is something very special. No one in Germany is as passionate about whiskey as Michael Mittermeier,” said Spiritory CEO Janis Wilczura.

“He is one of the greatest comedians in German history, and with his enthusiasm for whiskey and his unique personality, he is the perfect partner for Spiritory's further expansion and next chapter.”

New features and usage options already in development

The current financing round forms the basis for the targeted expansion of the platform and the consistent further development of Spiritory's long-term vision. The company is already working on new solutions, particularly in the area of digitization for brick-and-mortar retailers, as well as innovative brand and sales environments for small and medium-sized distilleries, breweries, and independent companies.

With the new support, Spiritory will further optimize the platform, expand partnerships, and sustainably deepen its presence in additional markets.

Contact

For further information, please contact:
natalia@spiritory.com

About Spiritory

Spiritory has been a stock exchange-based live marketplace for spirits enthusiasts and collectors since 2022. The platform enables users to buy and sell their favorite spirits in a transparent and secure manner. Users benefit from secure transactions, portfolio management tools, inspiration features, and access to thousands of key figures such as real-time market prices.

As one of the leading marketplaces in Europe, Spiritory also enables easy direct-to-consumer (D2C) digitization for retailers, brands, and distilleries.

Further information and images:

👉 https://spiritory.com/press

About the author

Spiritory Team

Spiritory is a team of dedicated Whisky, Rum and Spirits Enthusiast. Our passion for the product, craftmanship and art of producing the finest spirits in the world will be represented in every article we write on our blog-page. Our goal is to produce content which is interesting to read and for a broad base of consumers, enthusiasts, investors and collectors.