Johnnie Walker Blue Label 2025: Lunar New Year Edition in cooperation with artist James Jean

A Celebration of the Year of the Snake

Johnnie Walker continues its tradition of honoring the Lunar New Year with a limited-edition release of the Blue Label Lunar New Year Edition 2025. This year, the iconic whisky brand collaborates with acclaimed TV comedian and actor Ronny Chieng (The Daily Show, Interior Chinatown) to bring a fresh perspective to the festivities. Designed by visionary artist James Jean, the stunning bottle artwork captures the wisdom and transformation symbolized by the Year of the Snake, completing the brand’s full Zodiac cycle of Lunar New Year editions.

Exquisite Design by James Jean

The limited-edition packaging is a visual masterpiece, featuring intricate illustrations by James Jean that pay tribute to the rich symbolism of the Lunar New Year. The design reflects the essence of renewal and progress, blending traditional motifs with modern aesthetics. The elegant deep blue bottle, adorned with golden accents, makes it a perfect gift or collector’s item for whisky enthusiasts celebrating the occasion.

A Blend of Prestige and Refinement

As always, Johnnie Walker Blue Label is a masterful blend of some of Scotland’s rarest and most exceptional whiskies. Crafted using hand-selected casks, this exquisite blend delivers a rich and layered flavor profile that embodies the brand’s commitment to excellence. Every sip unveils velvety smooth notes of honey, dark chocolate, and dried fruit, complemented by a lingering, smoky finish.

James Jean on the Lunar New Year Edition

"I am proud to contribute once again to such an iconic tradition that reflects the spirit of progress at the heart of Johnnie Walker Blue Label. For this year’s design, I aimed to capture the energy and renewal associated with the Year of the Snake, while respecting the deep cultural significance of the holiday."

Ronny Chieng’s Festive Traditions

Ronny Chieng brings humor and heart to this year’s celebrations, sharing his personal Lunar New Year customs with his wife, Hannah Pham. Together, they embrace family traditions with a modern twist, enjoying a signature Golden Orange Old Fashioned cocktail made with Johnnie Walker Blue Label. The couple also honors time-honored customs such as gift exchanges and preparing Yu Sheng, a vibrant dish symbolizing prosperity, longevity, and abundance.

Exclusive Availability and "The Blue List"

The Johnnie Walker Blue Label Lunar New Year Edition 2025 will be available in select markets worldwide. For more details on availability and celebrations, visit johnniewalker.com.