Jack Daniel’s Tennessee Blackberry Launches in the USA

A fresh addition to the Jack Daniel’s family with a juicy blackberry touch

The legendary Jack Daniel’s Distillery has unveiled its latest innovation – Jack Daniel’s Tennessee Blackberry, now available across the United States. Joining the popular Honey, Fire, and Apple expressions, this new release blends the brand’s iconic Tennessee whiskey base with ripe blackberry notes, offering a sweeter, fruit-driven alternative for fans of flavoured spirits. With an ABV of 35%, it falls under the Spirit Drink category rather than whisky, appealing to those who enjoy it over ice, in cocktails, or even sipped neat. Priced at $21.99 for a 750ml bottle, Tennessee Blackberry is already stirring interest far beyond the US, with expectations of a future European launch.

A sleek and inviting presentation

While retaining Jack Daniel’s instantly recognisable square-shouldered bottle and bold label design, the Tennessee Blackberry edition incorporates rich purple accents, reflecting the deep, luscious colour of ripe blackberries. This visual cue immediately sets it apart on the shelf, signalling its fruity and approachable nature without losing the brand’s heritage look.

Flavour profile and creation process

Jack Daniel’s Master Distiller Chris Fletcher describes the release as a perfect pairing of tradition and innovation:

The blackberry infusion delivers a balance between the familiar warmth of Tennessee whiskey and a burst of juicy, tangy sweetness, making it an ideal companion for both summer cocktails and cosy winter serves.

A likely candidate for global expansion

With blackberry emerging as a global flavour trend, this launch seems poised for international success. If Tennessee Blackberry reaches European shelves, it will likely attract both long-time Jack Daniel’s fans and newcomers looking for a vibrant, fruit-forward alternative to traditional whisky. Spiritory will continue to monitor its rollout and provide updates for enthusiasts eager to try this distinctive addition to the Jack Daniel’s range.