28.02.2025
Final Thoughts on German Whisky Fairs in February: Highlights from 0711 & Finest Spirits!
Spiritory at Finest Spirits
1 weekend - 2 trade fairs
Last weekend, two spirits fairs took place simultaneously in southern Germany, the 0711-Spirtits in Stuttgart and the Finest-Spirits in Munich. We have visited both of them!
The 0711-Spirits took place at the ‘Wizemann’ event location in Stuttgart.
Over 80 exhibitors presented a wide range of spirits such as whisky, rum and gin, as well as wine, beer and non-alcoholic alternatives.
The exhibitors were predominantly German companies and distilleries, such as ‘Germany's Best Whisky Distillery 2024’ - Brigantia from Lake Constance or SNOWO Distillers from the north of Baden-Württemberg with their strikingly beautiful gin bottles.
One of the undoubtedly best-known brands at the trade fair was Diageo Germany, with brands such as Lagavulin, Johnnie Walker and Benrinnes.
In addition to spirits, various beers from southern Germany were also on offer, coffee from a modified bicycle and, of course, typical Swabian specialities such as cheese spaetzle and Maultaschen.
The fair was moderately busy on the day of our visit (Friday). The atmosphere during the event was good and despite the crowds of visitors it was still possible to have a good chat with exhibitors and other spirits enthusiasts.
Conclusion:
The event is certainly worth a visit for anyone from the Stuttgart region who is interested in exploring regional spirits.
Finest Spirits took place in the Zenith event and concert hall in Munich.
Over 100 international exhibitors presented premium spirits such as whisky and rum, as well as cocktails and non-alcoholic alternatives on an area of 5000 square metres.
Among the exhibitors were international giants such as Suntory Global Spirits (formerly Beam Suntory), who, in addition to their well-known whiskies, also had their Roku gin and some cocktails on offer. German distilleries such as St.Kilian Distillers and Finch Distillery were also very popular with visitors.
The exclusive masterclasses, which took place in two rooms in the area of the actual stage, were also very interesting on this day. These short seminars covered general topics such as ‘exotic spirits’, but also provided in-depth insights into individual distilleries, such as the Aberfeldy Masterclass with Brand Ambassador Pierre Kruff.
The trade fair was sold out on the day of the visit (Saturday) and accordingly very busy, especially in the centre aisles, where it was sometimes almost impossible to get through.
The good organisation of the trade fair deserves a positive mention.
Despite the large number of visitors at the time of our arrival, there were no long queues at the entrance, you could exchange your glass for a fresh one at any time and there were fridges with free water in several places in the hall.
Conclusion:
Finest Spirits 2025 was definitely another highlight and should already be marked in red in the diary of all spirits lovers from southern Germany for 2026.
About the author
Andreas Schwarz
My name is Andreas Schwarz, since a trip to Ireland in 2017 and a visit to Tullamore DEW, I have been fascinated by the water of life and (like many others) have gradually gotten into the subject.
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