Mortlach and Philippe Starck: A new era of whisky with the L'Evolution Collection

The long-established Speyside distillery Mortlach, known as the “Beast of Dufftown”, has unveiled the Mortlach L'Evolution Collection together with renowned French designer and architect Philippe Starck.

This new collection marks the beginning of a creative partnership that transcends the boundaries of whisky and design. Starck, who recently joined Mortlach as creative director, brought his distinctive, avant-garde signature to the design of the bottles and the concept of the collection. The Mortlach L'Evolution Collection comprises three unique bottlings named BEGIN, BECOME and BEYOND.

The launch of the collection represents a tribute to Mortlach's 200-year history and a bold reinvention of its future.

Famed for its powerful, complex whiskies, often described as 'meaty', Mortlach has always enjoyed a reputation for setting itself apart from other Speyside distilleries. By teaming up with Philippe Starck, the brand is proving that it is ready to build on this reputation and explore new creative avenues. Starck, known for his unconventional and visionary designs in areas such as architecture and product design, was the perfect choice to lead Mortlach into a new era.

The three bottlings in the collection are linked not only by their names, but also by their conceptual design.

"BEGIN ” symbolizes the beginning of a new chapter, both for the connoisseur and for the Mortlach brand. The whisky is accessible, yet complex and multi-layered - an ideal introduction to the world of Mortlach. "BECOME ‘ represents the transition, evolution and maturation of taste, while ’BEYOND ” symbolizes the unknown and the adventurous, a tribute to the exploration of new flavors and experiences.

The bottles themselves are true works of art: they reflect the idea that whisky is not just a drink, but a work of art to be discovered.

Starck expressed his enthusiasm for the collaboration at the unveiling of the collection. He explained that Mortlach's history and distinctive character inspired him to create a collection that respects the brand's heritage while exploring new creative horizons.

“It was important for me to preserve the essence of Mortlach, but at the same time create something completely new and unexpected,” says Starck. “These whiskies are more than just a drink - they are a journey.”

The L'Evolution Collection is clearly aimed at collectors and enthusiasts who are prepared to invest in an exclusive whisky experience. The two bottlings “Begin” and “Beyond” are offered together for a recommended retail price of 10,000 US dollars, while “Become” is available individually for 365 US dollars. These prices reflect not only the rarity and quality of the whiskies, but also the artistic aspiration that goes into each bottle.

With this new collection, Mortlach is sending a strong signal for the future of the brand. It remains true to its tradition, but at the same time ventures into a new, exciting dimension of luxury and design. The Mortlach L'Evolution Collection shows how innovation and tradition can go hand in hand in an impressive way. For whisky lovers worldwide, this collection opens up the opportunity to become part of a new era at Mortlach - an era shaped by the creative genius of Philippe Starck.